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Founded in 1978 by Renzo Rosso, Diesel quickly became a global leader in premium casual wear, renowned for its bold, unconventional style. The brand revolutionised the denim industry with its high-quality craftsmanship, innovative washes, and trendsetting designs. Known for their edgy appeal, Diesel’s denim products—from iconic jeans to jackets—blend durability with fashion-forward aesthetics, making them a staple for those seeking individuality and timeless style.