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Levi's, founded in 1853 by Levi Strauss, revolutionised fashion by inventing riveted denim jeans in 1873. Originally designed as durable workwear, Levi's 501 jeans became a global icon of rugged style. Known for quality denim, signature stitching, and the Red Tab logo, Levi's blends heritage craftsmanship with modern trends and sustainability
